Caroline Dilsheimer has spent over a decade working in fashion and ecommerce and has never been particularly good at staying in one lane.

She’s worked across merchandising, product, creative, and marketing at Anthropologie, Nuuly, and Nordstrom, building a career around a simple question: what will make people care about what we’re putting out into the world?

She brings a strong curatorial point of view, an obsessive interest in what people are responding to, and the respect for data and business objectives to know when a good idea is actually working.

Today, she works independently with businesses on merchandising, marketing, brand strategy, and the occasional problem that doesn’t have a job title yet.